Cute Animals & Fav House

I designed two Amazon affiliate Webflow sites: one dedicated to animal accessories, the other focused on interior objects. These were not niche projects but sites designed to fit into a very large and already saturated market, with the ambitious objective of producing enough content to compete with the big players in the sector.

I first created all the interfaces on Adobe XD and then integrated them on Webflow. I structured a complete CMS, organized the categories, designed coherent models for product sheets, tests and set up an architecture designed to accommodate a large volume of content. Each site exceeded thirty pages, which required real work on readability, hierarchy, internal networking, writing, the clarity of the descriptions and the coherence of the user journey.

These projects allowed me to understand how to manage a massive catalog site, how to organize dozens of pages fluidly, how to structure content on a large scale and how to think about SEO logic in a global approach. They also taught me the importance of a complementary visibility strategy. In a very competitive field, the creation of the site is not enough, and a presence on social networks would have been essential to support the acquisition.

Even if the results did not live up to the initial ambition, these two sites were extremely formative. They helped me to progress on Webflow, on the management of a complex CMS, on the production of content, on the logic of a large site and on the balance between design, structure and SEO.