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Create a modern and efficient website.
Attract without revealing too much. This was the real problem of redesigning the website for LES, a company specialized in solutions for public lighting.
The objective was to modernize the image and structure of the website without touching the logo, while respecting a framework specific to public actors: sobriety, confidentiality, accessibility and clarity above all.
In this type of sector, it is impossible to highlight former customers or completed projects. It was therefore necessary to promote the brand without relying on the usual marketing codes: no portfolio, no testimonies, just the essentials: a site, or rather a catalog, where the user must easily find information and contact LES.
What I have achieved:
-New architecture and more intuitive navigation
-Design redesigned on Figma, more coherent and refined
-UX redesigned, with CTAs better designed to generate leads
-Design (UI) of a more modern, clear and coherent interface.
-Past performance from red/orange to green on PageSpeed
-Legal compliance and integration of GA4/Tag Manager
-Creation of a complete CMS and training of the internal team
-Complete migration from WordPress to Webflow
We are on a simple but effective site, which is based on solid foundations: advanced accessibility, technical rigor, SEO consistency, internal team training.
This project also made me think about how to make a site attractive without the usual marketing weapons.
